The Best Brighton Influencers

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As a blogger, some of the best perks include attending local events and restaurant launches.

From the Itsu restaurant launch to the Selina hotel opening, I manage to attend around 10 events per year and it’s always great to have a chat with other influencers within Brighton.

I’ve tried to base my list on their combined follower numbers from Instagram, Youtube and Twitter. This is purely basing the influencers on their social stats, rather than blog figures. These numbers are correct as of time of writing, but they will inevitably grow over time, so I will try to keep thee up to date as much as possible.

Spaghetti Traveller

This is my travel blog that I’ve been running for over 12 years (damn I’m getting old). On top of the social figures highlighted, the blog brings in over 20,000 visits per month, while it has been featured in hundreds of newspapers. As well as seeing the world, we’ve also started working closely with Brighton based restaurants and brands, to push a localised-focus and advertise the city we love, as well as the surrounding areas like Burgess Hill and Eastbourne.

Instagram: 54,500

YouTube: 831

X: 58,300

TikTok: 3,075

Total: 116,706

Zoella

zoella

The superstar on this list with more than 19 million followers, Zoella is a juggernaut in the vlogger world and has transitioned to being a hugely successful businesswoman and author, with a very popular beauty range. It’s a shame her website is down, I was featured as a CBD specialist a few years back on her site, but it looks like she’s focusing more on YouTube for now.

Instagram: 9,200,000

YouTube: 10,600,000

TikTok: 78,900

Total: 19,878,900

Alfie Deyes

The other half of the power couple with Zoella, Alfie has grown to become a full blown celeb himself. Most well known for ‘The Pointless Book’ released back in 2014, Alfie won the award for the best British vlogger at the BBC Radio 1 Teen Awards.

Instagram: 4,000,000

YouTube: 3,620,000

TikiTok: 350,400

Total: 7,970,400

Saffron Barker

The YouTuber has shared videos of her family life and upbringing since 2015, alongside her mum (who also makes the list), dad, three brothers and eldest brother’s girlfriend. She is now easily one of the biggest TikTok stars in Brighton.

Instagram: 1,800,000

YouTube: 2,470,000

TikTok: 2,100,000

Total: 6,370,000

Jessica Kellgren-Fozard

I had to double take when I first saw Jessica’s incredible account, as we were in the drama society together back at Brighton University and I was so happy to see how well she has done!

Instagram: 410,000

YouTube: 1,130,000

TikTok: 373,900

Total: 1,913,900

Wendy Barker

Wendy Barker was initially known as ‘Saffron Barker’s mum’, but has now become a key public figure herself, showing their family life in Brighton. ‘The Barker Family’, or The Barkers, is the focus for her TikTok, focusing on the family side as a group.

Instagram: 265,000

TikTok: 431,100

Total: 696,100

Chloe Helen Miles

Chloe Miles is a Brighton based style and fitness blogger. A few years ago the majority of her posts were largely focused on exercise and healthy eating tips, but her Instagram has transitioned more to focus on the fashion aspect, providing tips on how to buy less and style more.

Instagram: 258,000

YouTube: 22,100

TikTok: 20,300

Total: 300,400

Travel With Nige

I had the opportunity to meet Nigel Maloney at an event at the Ivy in Brighton where we tried their Autumn menu, he’s a great guy who recently moved to the area and has gone full time as a content creator. He posts about a combination of travel, fashion and great food.

Instagram: 55,700

TikTok: 102,800

Total: 158,500

Ola Johnson

I met Ola Johnson when running a Fizzbox PR event and have met her at numerous other blogger events, always having a great time and plenty of laughs. Ola has an incredible YouTube channel, combining fashion tips with overall guidance and self-confidence advice.

Instagram: 49,700

YouTube: 63,600

TikTok: 13,800

Total: 127,100

Erin Porter

Erin Porter is a Brighton-based model, MUA, and content creator specializing in beauty, fashion, and lifestyle for the alternative community. Known for her passion for tattoos, music, and authentic self-expression, she also hosts Canada’s largest Tattoo and Arts Festival. Erin collaborates with top brands like Killstar and Sephora while inspiring her audience with makeup tutorials, styling hauls, and vlogs.

Instagram: 119,000

CBD Sloth

I started CBD Sloth in April 2019, which won Media of the Year at the Cannabiz Summit Awards in November 2019. Since then, it has gone from being a hobby to taking up a significant portion of my day. I’m now rated as the third biggest influencer in the CBD industry globally by Influence.co.

Instagram: 11,000

YouTube: 63

X: 55,000

Total: 66,063

LesBeMums

Kate and Sharon share their beautiful stories of bringing up T and all their family adventures. The couple also have a really cute dog, making their posts even better!

Instagram: 10,900

YouTube: 18

TikTok: 284

Total: 11,202

Kat Eat Food

Kat Eat Food is an Instagram channel setup by Katherine which will leave you hungry and highly envious! From pizzas to fried chicken, plus plenty of items with cheese on it, this is the ideal inspiration before lunch.

Kat is based in both Brighton and the borders of London and attends a number of events at both locations.

Instagram: 10,727

Daniele Penariol

Daniele is a Brazilian digital marketer and blogger who now lives in Brighton. Her posts combine travel, fashion and digital marketing tips, as well as some key tips on journalism. I’d definitely follow her if you’d like some great tips on how to help your brand reach more people.

YouTube: 5,480

Twitter: 772

Instagram: 301

Total: 6,553

Paul Stevens-Fulbrook

I have a huge amount of respect for Paul, regularly publishing science lessons and helping to educate the world. The winner of the 2019 Infinity Blog Awards and a generally very positive attitude towards life, Paul helps to balance education with fun.

Facebook: 749

YouTube: 135

Twitter: 993

Total: 1,877

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