I wanted to find and build a bit of a community around people who had a keen interest in the CBD industry, but more I looked, more I struggled to find other CBD bloggers that weren’t associated with a brand. I therefore decided to create a list of bloggers and influencers that talk on the subject, without a direct connection to a brand or company, allowing them to offer a free and open review on any CBD products. If I’ve missed anyone out that you feel should make the list, don’t hesitate to get in contact and let me know, I’d be more than happy to update the blog.
OK, I was always going to put myself first, guilty! I started at the beginning of 2019, with the hope to help offer greater transparency on the industry, guiding people to purchase the best products for them and to explore the curious world of CBD. Since then, I’ve gone on to win Media of the Year at the Cannabiz Summit Awards, I was a judge for the Men’s Health awards in the CBD category and I’m now a media partner for a number of CBD expo’s.
This UK blog has grown exponentially, largely thanks to their booming YouTube channel, which now has almost 24,000 subscribers (at time of writing), averaging just over 1,000 views per video. They argue for cannabis to be legalised here in the UK, they offer product reviews and they give tips and guidance, as well as cooking tips and some very funny posts on top.
Another which has built a loyal following on YouTube (over 17,000 subs), he’s nicknamed the CBD Professor, as he offers guidance on all the questions that pop up, from what is the entourage effect to about batch testing.
While I have seen plenty of influencers get involved with CBD, there has been a distinct lack of CBD bloggers, so I was very happy to see another in Genevieve. Providing educational cannabis marketing and consultancy, Cannavieve is a reflection of her 7 years using cannabis, both medicinally and recreationally.
Alright, I’m being cheeky putting myself in twice, but why not! The Instagram account has grown by 680% in the past year, while my personal Twitter account is verified, with over 30,000 followers.
Charlotte Caldwell & Billy Caldwell
Billy Caldwell sadly suffers from multiple epileptic seizures every day, but both Charlotte and Billy reached the media’s attention when they were travelling back to Heathrow and had the potentially life-saving cannabis oil taken away from them.
Since then, they’ve donned the pages of various national publications and seen as one of the biggest advocates for legalising cannabis for medical purposes.
Dr Michele Ross
Certainly the most qualified of the group to talk on the subject, Dr Ross has a PhD, an MBA, she’s a neuroscientist and a health coach. She regularly pushes plant based medicine as a way to tackle chronic illnesses, in order to help people live the best life possible for them. She’s written a number of bestselling books on the subject and appeared on a number of shows, so she’s certainly a big name in the industry.
Jeremy Orozco is a great CBD influencer, producing some incredibly interesting YouTube videos on the subject at a rapid pace. I strongly believe in the power of videos for marketing, therefore if you want to get your products in front of a bigger audience, he’s definitely someone to consider reaching out to. The majority of his videos are currently product reviews, meaning I’m sure he’s highly responsive to enquiries.
With almost 90,000 followers on Instagram at time of writing, she directly highlights herself in her bio as the ‘no1 CBD influencer’. She was also the winner of Mrs Arizona Globe, while she does the occasional healthy eating post.
I’ve seen a number of posts posing next to a bottle of CBD oil, which tend to gain around 2,000 likes.
I actually spoke to Andy Warner about 6 months ago (not sure if he’ll remember) and he’s a very honest and genuine guy, working as a photographer, but with a strong interest in the industry. He has a growing YouTube channel, with a following of 1,500, while he has reviewed some of the products you can get in the UK market, as well as talking about the subject of CBD as a potential treatment for depression. His videos are great and very down to earth, so I’d recommend heading over and having a watch.
Chris Lavish has a verified Instagram account with 85,000 followers and has been featured in various publications, from GQ to Harper’s. He makes the list as he has been shot on Instagram loving his CBD latte’s, which apparently he orders quite often. He is now sponsored by the Matcha Bar where he picks up his CBD latte’s from.
With a hefty 410,000 followers on Instagram, it is understandable why CBD brands want to be seen on Meaghan’s feed. Her images are more associated with bongs and smoking some bud over sublingually taking CBD oil, but the industry is so intertwined.
The 28 year old Rhode Island cannabis advocate has seen her Instagram numbers shoot up over time, now surpassing the 300k mark. The key factor about this CBD influencer is that she also has 523,000 subscribers on YouTube, a platform that I think offers much greater returns that Instagram.
Rachael runs the popular YouTube channel ‘CBD Woman’, which has over 10k followers, with her videos averaging 800 views each. But a couple of her videos have really become hugely popular, such as her guide on calculating CBD dosages.
I’ll continue to build this list over time, but so many are too closely connected to a single CBD brand, making it hard to genuinely consider them, but there are plenty more out there trying to share information on the subject. Keep an eye on this list, as it will build with time.
Can You Work With These Influencers?
Whether we’re talking about a celebrity, a blogger or a reality TV star, virtually all work with different brands, therefore it is possible to find a deal with them.
The difficulty you will face is largely around the cost to working alongside some of the big names. It’s why I’ve gone against other lists of CBD influencers and purely chosen names that you might be able to work with. The idea of working with Montel Williams, Aisling Bea or Michael J Fox just feels a bit out of reach from your average CBD brand.
If you would like to work with these influencers, I’d recommend looking on their Instagram accounts, where many will link out to a contact who manage their advertising opportunities.
Can Influencers Promote CBD?
Yes, influencers can promote CBD and that they use it themselves, however they can’t talk about the benefits of CBD.
The legality around CBD is still very strict, it’s a food supplement, therefore I would recommend guiding the influencers on what to include in the Instagram post.
You don’t need to dictate each word, but guiding them a little can ensure they don’t say anything that puts either of you in hot water.
What Is A Micro-Influencer?
A micro-influencer is an influencer with smaller numbers, normally with anywhere between 3,000-100,000 followers or subscribers.
While celebrities will often have a huge number of followers, their followers might not often take action based on their recommendations or posts, especially if they often work with brands.
On the other side, micro influencers tend to have a more engaged audience, therefore the conversion rate or engagement rate can often be higher per person reached.
Another factor is whether the micro-influencer is within your niche. For example, if you were advertising a kids toy and you could either get featured on a mummy blogger’s Instagram with 10k followers, or a racing driver with 100,000 followers, you might see better results with the smaller blogger due to the audience being highly interested in the niche.
I’m A CBD Influencer, How Do I Find Brands?
While I now get contacted by a huge number of CBD brands each and every week, it wasn’t too long ago I was having to send out pleading emails to big hemp brands, asking whether they’d like to work with me.
Gather all your key stats and work out exactly what you’re offering them, then create an email template and reach out to all the CBD brands you’re interested in.
All CBD brands will have a contact page, so you can very easily get an email address or message them via the contact form.